I specialize in creating engaging copy that drives action, focusing on email and website content tailored for small and medium-sized businesses to enhance their connection with audiences.

When writing copy, Its most important to understand the target audience - the desired demographic that a business advertises themselves to. By understanding their pain points and their desires, it becomes easier to connect and appeal to their feelings In order to boost the need to act.

I will put research into the brand voice and product/service being offered. It is important to know what makes a business unique, both with their product/service and brand. This research allows conciseness in message delivery, following the brand's identity. Furthermore it gives me context in order to pair the features of the product/service with the direct features to the target consumer.

Copywriting Services

Website Copywriting

Crafting clear, persuasive website content that captivates and converts visitors into customers.

Email Marketing

Creating targeted email campaigns that engage your audience and boost your conversion rates.

Strategic Brand Messaging

Developing a unique voice that resonates with your audience and strengthens brand identity.

Selected examples

Subject line: How I built a six-figure business while working full time.

Hey (name),

I remember being 20, staying up late after a long day of work, trying to find any other way to make money than slaving away for hours week after week.

I used to be just like you, struggling to juggle a 9-5 with other responsibilities, wondering if this is all I can do.

Three years later I am the owner of an e-commerce business generating over $100,000 in monthly revenue and have helped over 1000 students open their successful e-commerce stores.

And I did this all working full time!

There was no trust fund or investors, just strategy used effectively, and systems put in place that can run even when you might be busy with school or work.

If you are someone like me, this is for you. My 8-week e-commerce online program will show you:

• The exact product research method I used to find winning products (even in "saturated" markets)

• My automated fulfilment system that runs while I sleep

• How to build a brand that stands out (without being a marketing genius)

• The step-by-step roadmap from your first sale to consistent $10K months

Just to be clear, this isn’t for the ones who one to get rich quickly and drop everything. This is for the people who want to start a meaningful, successful business that they can be proud of.

And for the next 48 hours, I’ll be offering a special launch price of $500. You don’t want to miss this offer because you will never see a course this helpful for this low of a price anywhere else.

Ready to build your business today?

[Join E-commerce Academy Now]

Still on the fence? Watch my free masterclass where I break down my top 3 strategies for building a profitable e-commerce business while working full-time.

[Watch Free Masterclass]

Hope I see you in there, [name].

Black Lives Matter Foundation

Heal the past, reimagine the present and invest in the future of Black lives.

Our Mission

BLM is an organisation focused on working inside and outside of the system to protect and invest in all Black lives through policy change, investments in communities and commitment to black lives and culture.

We are an abolition-centred foundation that serves Black people globally against institutional injustice. We partner with and fund organizations and individuals leading policy and abolitionist efforts, as well as those who offer direct service to support the needs of black communities.

Our Pillars

Policy

We interact with new and existing policies to create a world without unjust sanctions and undeserved treatment. We want to create a world where Black people have everything they need: food and clean water, education, housing, healthcare and whatever is necessary for our communities to thrive.

Arts

We are concentrated on the core of art and activism in the pursuit of Black liberation and the protection of Black creativity.

Healing Justice

We are building healing spaces and nurturing ecosystems that support black communities impacted by oppressive structures and injustice.

Frontline Organizing

We are partnering with leaders and organisations that are working in our communities to build abolitionist principles and build organising models rooted in Black power, self-determination and the support of system-impacted families.

Research and Education

We are investing in further research, developing an abolitionist framework and a curriculum around Black history, identity and the futures of young Black lives.

Culture

We are uplifting black culture so that we can dream bigger, grow and flourish as a community.

Our History

In 2013, our foundation was formed by Alicia Garza, Pratisse Cullors, and Opal Tometi. The Foundation was created to be Black centred and politically moving and was founded as a response to the acquittal of Trayvon Martin’s murderer, George Zimmerman.

Victories So Far

• $35 million dollars invested in the black movement

• Over $130 thousand dollars distributed directly to Black community members during COVID-19 raised by Black Lives Matter-Canada. This resulted in one-time stipends of $125-$250 to Black community members in need.

Legislative Advocacy

We have invested time and money into policies that benefit Black people. Three top policies we focus on are:

• The People’s Response Act- is legislation that seeks to redefine how we respond to crises and emergencies. Prioritising community care over oppressive carceral systems that shield those who wish to bring harm.

• Student Debt Cancellation-reducing the burden placed on Black individuals and communities looking to empower themselves with education.

• Reparations-addresses historical and ongoing injustices that have continued to marginalize Black communities.

Nominated 30 Black and LGBTQ+ - led community organisations to receive six-figure grants.

In 2020, we selected 30 communities to become our first cohort of official BLM foundation grantees. We understood that several groups were thrown into heightened political, economic, socioeconomic and medical challenges and sought to ensure the survival of those who were most vulnerable.

Of the 30 organizations selected, 23 are led by Black LGBTQ+ members and/or directly serve Black LGBTQ+ communities in places such as Chicago, New York and Washington DC. Please see a list of the grantees selected below:

• Africans Rising

• Audre Lorde Project-Trans Justice

• Black Trans Circles

• Black Trans Femmes in the Arts

• Black Trans Media

• Black Trans Travel Fund

• Black Visions Collection

• BLMP

• BOLD

• Brave Space Alliance

• BreakOUT

• Brooklyn Boihood

• BYP100

• Eat Chicago

• For the Gworls

• Haitian Bridge Alliance

• Highlander Center

• Homeless Black Trans Women Fund

• House of GG

• House of Pentacles

• House of TULIP

• Marsha P. Johnson Institute

• The Okra Project

• PANA

• Solutions Not Punishment Coalition

• T.A.K.E Justice Project

• TGI Justice Project

• The Transgender District

• Trans Housing Coalition

• Trans Justice Funding Project

• Trans United

Take Action

Become part of this movement and support our cause as we push towards the end of state-sanctioned violence and white supremacy, liberating all black people in America and worldwide. Your donation can lead to a ripple of change, fuelling our work and resources to reach our goals together!

Spring: a fresh new season.

As we head further into the year, the weather is improving, the days are longer, and Spring is here! The first day of Spring is the 20th of March, when day and night are the same length. Meteorologists define Spring as March, April and May. However, astronomically, Spring carries over from March to the 21st of June, marking the start of Summer.

During the Spring season, daffodils and other flowers and plants start to blossom, attracting the emerging insects. Animals become more active with the coming of Spring due to the warmer weather, allowing plant growth and more food as a result. The smaller animals coming out of hibernation lead to bigger animals, like bears, becoming active as they have more animals to feed off. The old English phrase “Mad as a March Hare” is a great example of animals preparing to find a mate and changing their behaviour.

Longer, lighter days and better weather allow us humans to be more active too. Famous events such as the Cricket World Cup, Cheltenham Races and the Grand National take place at this time of year. This month, a cycling event known as ‘Mad March Hare’ takes place, involving countryside bike routes, a museum visit and other off-roading adventures. At home, many people get busy spring cleaning to thoroughly sweep away the winter and welcome in the new season.

Spring is a season with great food! From tasty hot cross buns to sweet chocolate eggs during Easter. Spring is considered the season when we break from abstinence, with many different groups and religions celebrating, hosting festivals, and sharing food with friends and family. Muslims worldwide observe Ramadan, which comes to an end at the end of this month, while Christians observe the Holy Week and Easter.

Once Ramadan has ended, Muslims across the world celebrate Eid al-Fitr, which marks the end of their fast. They enjoy the festival of Eid Mubarak, during which an abundance of sweet and savoury food is shared.

We are hosting a special Eid Mubarak celebration on Wednesday, 2 April, at 5 p.m. We would love for you to attend, so please book your free place!

Subject line: Tired of choosing between style and protection?

Hey name

Aren’t you tired of dealing with hat hair? It feels like a daily struggle trying to find the perfect fit whilst making sure your hair is protected. We’ve all been there; dealing with cotton hoodies that snatch our edges or settling for basic satin bonnets that scream "I'm not ready!"

Well, what if we didn’t have to choose anymore?

Satyn is the answer. A combination of fashion and protection.

At Satyn, we deliver stylish, satin-lined clothing for those who want to look and feel good. Every hoodie, cap, and beanie in our collection is lined with premium, silky, satin that:

• Reduces friction and breakage

• Maintains moisture in your hair, meaning no more random dry patches

• Preserves your styles longer (whether you're rocking braids, locs, or a fresh blowout)

All our Satyn clothing is created by a team of young designers who know what’s current. Our pieces are:

• Tested on all hair types and textures

• Sustainable materials that look good and feel good

• Size inclusive (XS-3XL)

[Shop Early Access Now]

2 skull caps purchased = 2 caps fee

Find the outfit you’ve been hoping for.

Satyn

Not ready to commit? Follow us on TikTok and IG (@Satyn) to see our pieces in action and catch styling tips from our community.

Gym course copy example

Subject line: Why is it so hard to get into working out?

Dear name,

If you’re seeing this, chances are you care about your fitness and want to take that next step into becoming the best version of yourself. We'd love to help you take your fitness to the next level.

Our private coaching program is designed to provide personalized attention and customized workout plans that align perfectly with your goals.

Whether you're looking to build strength, and bulk, lose weight, improve athletic performance, or feel better in your daily life, our certified coaches can help you create a roadmap to get you there faster.

How this course can help you:

• Personalized workout plans tailored specifically to your body and goals to make keeping up with a gym schedule easier than ever

• Expert guidance on proper form to prevent injuries and maximize your results

• Accountability and motivation when you need it most because some days it's harder to push yourself than others – and we can relate!

• Nutritional guidance to complement your training – many think working out is all it takes, but with this course, you’ll be given proper nutritional information to help build your decision-making

• Flexible scheduling to fit your busy life

If you feel that you are someone who wants that extra push to go further, then this course is for you!

If you sign up before the end of the month, you will receive:

• 20% off your first month of coaching

• A free fitness assessment (valued at £60)

You don’t want to miss out. So, if you think you’re up for the task, reply to this email or call [Phone Number] to schedule a no-obligation consultation with one of our coaches.

Make your journey your own!

Kind regards,

Name

Gym name

By the Way! Spaces are limited because our selection of experienced coaches can only work with a number of people while maintaining the quality of service you deserve. Don't wait too long!

Website:

Email:

Testimonials

• Swindon Academy spring newsletter